Doyen Auto accelerates its digitalization with iO

iO will contribute to the loyalty and development of the brand's network.

Brussels, 11 April 2023 — Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and different networks.

Active in France, Belgium, Luxembourg and the Netherlands, Doyen Auto is a central player in the distribution of parts and services for professionals in the automotive world. The company plays a key logistical role in the distribution chain between the equipment manufacturer and the end consumer. ​

Digital marketing for measurable value

Doyen Auto was looking for a partner to support its digital marketing. And they found it. iO will contribute to the loyalty and development of the brand's network. The collaboration started at the beginning of April, and the iO experts are excited to get acquainted with Doyen Auto's DNA ​ and start setting up marketing campaigns.

About Doyen Auto
Founded in 1922, Doyen Auto is a major player in the distribution of parts and services to automotive professionals. Active in Belgium, France, Luxembourg and the Netherlands, its powerful logistics enable it to ensure rapid deliveries from more than 100,000 references stored in its warehouses. Doyen Auto puts its efficiency at the service of its networks of API distributors and Autodistribution, and 1,2,3 AutoService, Garage Requal, Garage AD, Vip Partner and TechExpert repairers. The Group has formed numerous partnerships with tooling, equipment and consumables suppliers in order to best serve the needs of its networks. The group counts more than 500 employees in 18 locations.

About iO
iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking global, working locally. From strategy, creation and content, marketing, and technology, iO works with clients to build their brands, improve digital systems, and encourage future-proof growth.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.