Belgium’s first MarTech event sold out in record time
iO’s MarTech’25 puts digital urgency on the agenda and helps businesses bridge the gap between marketing and technology.
Businesses are under mounting pressure to work faster, smarter and at scale. That's why leading digital agency iO is hosting Belgium's first large-scale MarTech event on 12 November. The fact that the event was sold out in record time confirms the urgent need for knowledge, context, and strategic support. Because companies that deploy technology cleverly in marketing today will win market share tomorrow.
MarTech'25: from nice-to-have to business-critical
Marketing technology is no longer a luxury – it's a strategic necessity. Companies that don't invest in MarTech today are losing ground to competitors who are embracing automation, AI and personalised customer experiences.
MarTech'25 offers concrete answers to these challenges, with insights you can apply straight away.
"Many businesses struggle with MarTech complexity," says Maarten De Schepper, Commercial Director at iO. "As a long-term partner, we want to help them choose and leverage technology strategically. MarTech'25 is a direct expression of that commitment."
Zooming in on marketing technology that matters
MarTech'25 brings together 400+ professionals around a content-rich programme.
- Renowned speakers, including Peter Hinssen, Steven Van Belleghem and Geert Van Mol, will explore leadership, innovation and MarTech's creative power in an era of AI and disruption.
- iO experts Clarissa Filius, Karolien Vanherp and Tom Van Mierlo will dive deeper into AI-driven search and GEO, scalable content creation through smart supply chains, and how to evolve from hype to a valuable AI strategy.
- Science comedian Jeroen Baert will provide much-needed humour and critical reflection on the AI hype.
- Leading entrepreneurs like Karen Van De Woestyne (General Manager Transform & Ecosphere, KBC) and Kim Smets (Vice President Data & AI, Telenet) will share how their organisations deploy technology to deliver impactful customer experiences and drive digital transformation.
iO as your guide through the new MarTech landscape
As a leading digital agency, iO helps businesses strategically choose, integrate and leverage their marketing technology. MarTech'25 extends that mission: sharing knowledge, inspiring action and helping companies grow in a digital world. Alongside power talks and case stories, attendees can expect networking moments that deepen understanding and build connections.
MarTech'25 at a glance:
- Tuesday, 12 November, 09:30 – 18:30
- Technopolis Mechelen
- 400+ marketing and technology professionals
- 8+ leading speakers
More information: https://martechevent.io/en
About iO
iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.
Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.
With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences. iodigital.com
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