VRT joins forces with iO’s digital experts
iO wins tender to redesign public broadcaster's online platform
August 7, 2024
iO has won the prestigious tender to revamp the portal website vrt.be. In a competition with more than 15 agencies, iO emerged as the winner. This collaboration marks the beginning of a seven-year partnership.
This ambitious project aims to bring the public brand VRT to life even more and offer the Flemish audience a digital experience that engages them even more closely with their public channel.
Enriching brand and content experience
With its three TV channels, five radio channels and digital platforms, VRT reaches 90% of Flemish people weekly. The new vrt.be platform will be an open hub where viewers and listeners can easily access all VRT-related content in one central place, from programme info and archive recordings to digital exclusives. The portal will focus on user-friendliness, accessibility and an enriched content experience so that every visitor feels at home in the world of VRT.
"We are really happy to have won this tender, as building out digital experiences is 100% iO’s cup of tea. We look forward to working with VRT to create a platform that informs, inspires and connects all Flemish people," said Tom Van Mierlo, Digital Strategist at iO.
Helping public sector organisations digitise
The blended iO team of strategists and Drupal experts is eager to start this collaboration and use their experience in the public sector to support VRT in this vital transformation driven by Drupal. This flexible and scalable open-source CMS offers plenty of opportunities to tackle complex projects in a highly personalised way.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About VRT
VRT wants to inform, inspire and connect all Flemish people, thus strengthening Flemish society. As a service and public organisation, VRT offers a high-quality and distinctive range of information, culture, education, entertainment and sport.
To be relevant to as many Flemish people as possible, VRT strives for a broad reach and social impact by, among other things, stimulating cultural and language perception and Flemish identity and diversity. vrt.be
