Signify chooses iO as its global marketing operations partner

Blended agency iO supports Signify, delivering great customer experiences and global consistency across all digital channels.

03/09/2024

Signify, the Dutch world leader in lighting, has recently chosen iO as its global marketing partner. For the next 3.5 years, the blended agency will manage marketing activities for Signify's own channels, including all brands worldwide. Together, Signify and iO are committed to providing a consistent digital experience and exceptional customer experiences for all Signify customers.

Smart marketing partner in a complex landscape

In a constantly expanding landscape, innovating across touchpoints and technologies, Signify was looking for a partner that could manage their marketing activities efficiently. An agency to support the Signify team, which is responsible for the visibility and image of brands such as Philips, Interact and WiZ on all their digital channels worldwide. After a comprehensive pitch, blended agency iO emerged as the chosen partner.

Martine Koppens, Head of Global Marketing Excellence & Operations at Signify:

"Signify's global presence, the number of international and regional brands, and the complexity of the digital marketing landscape meant we were looking for a partner to support us while delivering excellence at scale. The transition to working with iO was frictionless, and we have every confidence in our future collaboration."

Efficient, professional marketing operations

iO will support the lighting giant with its proven approach and extensive experience in marketing operations. A blended team of iO experts maintains and elevates Signify's day-to-day marketing operations.

"We are extremely proud to be able to help Signify run their global marketing activities consistently, at scale and with quality," says Mick Roovers, Strategy Director at iO. "We are happy to use our technological know-how, expertise in marketing, marketing operations and building teams and capabilities to provide the right experiences for Signify's customers."

iO strengthens position as strategic growth partner

With this new partnership, blended agency iO continues to build on its position as a growth partner in the market. iO provides the experience and scale to tackle global challenges while delivering personal partnership and undivided commitment. iO's mission is to create game-changing customer experiences that respond to customer needs in a changing world.

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

About Signify

Signify (Euronext: LIGHT) is the global leader in lighting for both professionals and consumers, and for the Internet of Things. Signify's Philips products, Interact Connected Lighting systems and data collection services, delivers business value, transforming homes, buildings and public spaces. With revenues of EUR 6.7 billion in 2023, approximately 32,000 employees and a presence in more than 70 countries, Signify harnesses the extraordinary potential of light to improve people's quality of life and contribute to a sustainable world. Since its IPO, Signify has been in the Dow Jones Sustainability World Index for seven years and has achieved the EcoVadis Platinum rating for four years, placing it in the top one per cent of rated companies. signify.com