Saniweb and iO relaunch the best bathroom webshop in the Netherlands

Eindhoven, 5 September ​ 2022 — Saniweb has been the largest online player in the bathroom world in the Netherlands and Belgium since 2009. In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.

New look, the same exceptional functionalities

This year, for the second time in a row, Saniweb was voted the best online store in the 'Kitchen and Bathroom' category of the Shopping Awards. Nevertheless, the company wants to keep raising the bar by improving the customer experience on the website, making the design more attractive, and offering users a more personal approach. The new webshop also had to work faster — and rank better in search engines — and stimulate cross- and upselling.

the new webshop of Saniweb
the new webshop of Saniweb

During the project, iO and Saniweb teams worked intensively together. A permanent project team, from UX to development, provided the necessary efficiency and flexibility so that the renewed Adobe Commerce webshop was ready for launch within four months. This is possible with long-term collaborations: after all, Saniweb and iO have been working together since 2013, and they will continue to optimise the webshop in the future.

Kevin Govers, Manager Webshop Saniweb, on the collaboration with iO:

"We worked as one team and thanks to adopting to the right project approach, we managed to give the webshop a thorough upgrade in a short time."

About Saniweb

Saniweb is the leading webshop for complete bathrooms, tiles, or accessories. With 19 specialists, available 7 days a week to assist and advise you, since 2009, Saniweb has grown to be the largest online player in the world of bathrooms, with the biggest range of bathroom products in the Netherlands and Belgium.

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and continue to grow future-proof.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO

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About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.