Nagelmackers strengthens long-term relationships with a brand-new platform
iO developed a user-friendly Drupal platform that enhances lead generation.
June 20, 2024
In collaboration with blended agency iO, Bank Nagelmackers has launched a new website. The effective design of the site flow ensures Nagelmackers’ clients and prospects easily find answers and schedule appointments online.
Word-of-mouth referrals remain the most important source of new clients in wealth advisory, management, and estate planning. Nagelmackers recognized that a digital experience is equally essential for building sustainable relationships with affluent individuals and entrepreneurs. To create a new website, Nagelmackers turned to iO, Belgium’s premier Drupal specialist, for an innovative solution.
Better digital experience, fewer barriers
iO developed a strategic plan to enhance Nagelmackers’ digital experience and reduce barriers to people contacting them for advice and wealth management. Armed with a clear understanding of Nagelmackers’ complex business, iO conducted in-depth research into the needs of stakeholders, clients, and users, along with a thorough analysis of the existing website.
From complexity to crystal clear
The new website’s added value is evident: thanks to a clear information architecture, visitors can easily delve into relevant topics, making complex matters—such as estate planning, wealth accumulation, and management—accessible to everyone. Additionally, an advanced appointment flow was implemented, seamlessly converting interested individuals, entrepreneurs, and freelancers into warm leads.
Some notable improvements on the revamped website include:
- Enhanced user-friendliness and intuitive navigation
- A powerful search function utilizing artificial intelligence
- A centralised document environment
- Nagelmackers’ experts share their insights and expertise clearly and comprehensively
With this launch, Nagelmackers sets a new standard in the financial advisory and wealth management industry. Thanks to the simplified content and user-friendly design, visitors can navigate transparently and intuitively, enjoying a seamless digital experience that simplifies appointment scheduling and guides them through the intricate world of advice and wealth management.
Explore Nagelmackers’ updated website here: nagelmackers.be
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Nagelmackers
With more than 275 years of experience, Nagelmackers has weathered many crises. The bank represents financial stability and reliability. Nagelmackers firmly embraces a highly personalised approach as a bank. nagelmackers.be
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