Mediafin entrusts iO with the technical architecture of both the De Tijd and De Belegger websites
After transforming the digital ecosystem and editor, iO is now making Mediafin's newspaper sites future-proof and more reader-friendly.
January 9, 2025
Leading newspaper publisher Mediafin is entrusting blended agency iO with the development of its newspaper’s website's technical architecture. After 17 years of successful collaboration, during which iO built the digital eco- and content system, iO is now also going to work on the technical architecture to make the complex sites for De Tijd/L'Echo and De Belegger/L'Investisseur future-proof and more efficient.
Confidence in expertise and innovation
iO is overhauling the technical architecture of the newspaper sites. This includes replacing the current maintenance-intensive CMS with modern JavaScript frameworks and a lightweight CMS. This will reduce the total cost of the sites and ensure that the publisher can roll out future developments and new features faster and more efficiently.
Mediafin attaches great importance to its digital products' reader experience and user-friendliness. After the launch of the new sites, the introduction of future optimisations will be almost frictionless.
iO is proud to be a long-term partner, contributing to a strong future for Belgium's leading business newspapers and accelerating Mediafin's further growth.
"The expansion of our partnership with iO is a great next step," says Peter Quaghebeur, CEO of Mediafin. "We are confident that they will create an excellent reader experience and provide a strong, agile foundation so that we can respond quickly to changes in the media landscape."
New phase in a sustainable partnership
Mediafin and iO have been working together since 2007 to grow Mediafin's digital business model: the blended agency designed, developed and optimised Mediafin's content platform, taking the user experience of journalists and content creators to the next level. The confidence that Mediafin has in iO's expertise and innovative approach has led to this new step in their collaboration.
"As a long-term partner, we are delighted to take on this new challenge to contribute to Mediafin's success. Our dedicated teams use their knowledge of the brand's needs and aspirations, as well as their blended expertise and experience, to help shape the future of the media experience," said Pieter Janssens, CEO of iO.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Mediafin
Mediafin is the publisher behind seven prestigious media titles in Belgium: De Tijd & L'Echo, Sabato, Netto | Mon Argent and the investor | L'Investisseur. With a strong focus on qualitative journalism and in-depth analysis, Mediafin serves daily a broad spectrum of readers, from individual investors to C-level executives. mediafin.be
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