Lydian celebrates 20 years with iO

Herentals, 29 June 2022 — Lydian celebrates its twentieth birthday. The Belgian law firm came to iO to celebrate this birthday with an authentic video campaign.

This twentieth birthday was the perfect opportunity for the law firm to settle into the consciousness of its clients, potential clients, networks, and current and future colleagues. In the video campaign - that was developed in cooperation with iO - 6 Lydian employees are given centre stage. They explain how their job allows them to be their most authentic self and how they connect professional challenges to personal passions. 

The campaign did not miss its mark: Lydian was crowned winner in the Employer Branding category at the Video Experience Day 2022, organised by Kanaal Z and AP Hogeschool Antwerp.

20 years Lydian - 20 years of people
20 years Lydian - 20 years of people

Jan Hofkens, Managing Partner Lydian about the collaboration:

“Choosing iO as a partner paid off quickly. We wanted to emphasise Lydian’s values by showcasing our own people. Because of iO’s long-term experience with video and employer branding, that worked out really well.”

About iO

We are a growing team of experts that delivers end-to-end services for communication and digital transformation. At iO, we think big with a local heart. With strategy, content and creation, marketing, and technology, we work with our clients to strengthen their brand, improve their digital systems and help them grow sustainably. 


About Lydian

As a Belgian full-service law firm, Lydian distinguishes itself by being close to the people. To its own employees, but also to the companies and governments they assist. With 20 years of experience, Lydian supports both national and international clients with legal and business solutions. 



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO



About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.