iO once again earns HubSpot Elite status and sets course for European market leadership
With business automation that connects marketing, sales, CRM, and customer service, iO delivers measurable impact for international organisations
iO has once again been recognised as a HubSpot Elite Partner, a global distinction awarded to fewer than 2% of all HubSpot partners. The status is reserved for partners who demonstrate exceptional expertise, rapid implementation, and proven customer results - precisely where iO excels.
As a leading digital agency, iO partners with international brands, businesses, and organisations to drive business automation across the entire commercial chain: from marketing and CRM to sales and customer service. Through end-to-end implementations and change management, iO translates technology into tangible outcomes.
Driving business automation for growth across revenue system
While many agencies limit automation to lead generation, iO focuses on the whole revenue system. By connecting data, processes, and teams within a single HubSpot ecosystem, organisations shorten lead times and enhance customer experience, following a proven think big, start small, scale fast implementation approach.
Steven Van Duyse, Strategy Director Automation at iO:
“Business automation isn’t a technological quick fix; it’s a strategic transformation process. We build ecosystems where data flows freely, teams collaborate, and processes scale. By aligning marketing, sales, service, and CRM, every interaction becomes measurable and contributes to growth.”
This approach is backed by research among 1,700+ marketers and recent client cases:
- 48% shorter lead-to-close times with AI-driven CRM
- 30% more efficient resource use in customer service
- 19% faster growth via integrated revenue operations
- €5.10 return per euro invested through seamless integration of marketing, technology, and data strategy
- Up to 80% more qualified leads when automation is fully deployed
The challenge lies not in ambition, but in execution. Companies struggle with fragmented customer data, outdated processes, and low adoption rates.
Silke Ahrens, Senior Director, Partner Sales & Development EMEA at HubSpot:
“We’re thrilled to welcome iO to HubSpot’s Elite Partner tier: an impressive milestone that recognises them as one of our top-performing partners across the ecosystem. iO consistently demonstrates an exceptional ability to help clients realise true value from their HubSpot investment. What sets them apart is their AI-first approach: beyond the hype, delivering tangible business results. We look forward to their ambitious plans for 2026 and the continued expansion of their HubSpot practice in the region.”
Measurable growth impact for European organisations
As one of the few leading digital agencies in Europe with teams in Amsterdam, Rotterdam, Stockholm, Copenhagen, Antwerp, and Brussels, iO offers international reach with local expertise. As a HubSpot Elite Partner, iO delivers end-to-end business automation from a single point of contact, achieving proven results for organisations ready for true transformation. Data-driven automation is the strategic growth engine: scalable systems with measurable impact across the entire revenue system, faster time-to-value, and sustainable growth.
About iO
iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.
Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.
With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences. iodigital.com
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Steven Van Duyse
