iO launches magical end-of-year campaign for Brussels Airport  

In the new campaign, blended agency iO presents Brussels Airport as the place.

Blended agency iO has launched a new end-of-year campaign for the country's largest airport. Starring: a girl with a magical snow globe on her way to the North Pole.

Brussels Airport, where dreams start 

To bring together the magic of Brussels Airport and the end-of-year period, iO found inspiration in one of the holiday’s most evocative symbols of the holidays: a snow globe. In this stylised ad, a girl finds festive magic in every corner of the airport thanks to her snow globe. But is what she sees a dream or reality? The viewers can decide for themselves what they believe, but one thing is certain: Brussels Airport is the place where dreams start. 

The film was launched online on December 13 and will also be in cinemas from December 27. The campaign also includes a key visual in print, DOOH, and JCDecaux's 3D displays at Winter Wonders in Brussels, one of Europe's most popular Christmas markets. 

Close cooperation and in-depth expertise 

Brussels Airport has been counting on iO for ten years — initially for a digital transformation and today for a wide range of blended expertise in marketing, creative concepts, technology, strategy, and more. 

For this end-of-year campaign, Brussels Airport once again turned to the experts at iO. And that led to another successful result, says Catherine Hijazin, Brand Manager at Brussels Airport Company: 

 "We wanted this campaign to bring the magic of the holiday seasons to life at Brussels Airport. And this time, the magic doesn't just shine through the people who come together – it also shines through in the airport itself." 


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com


About Brussels Airport
 

Brussels Airport is one of the most important airports in Europe. In 2022, the airport welcomed nearly 19 million passengers, approaching the 26.4 million passengers in 2019. The airport also has a significant cargo activity with 776,000 tonnes of cargo transported in 2022. Brussels Airport meets the specific needs of business and leisure travellers for both intra-European and long-haul traffic, connecting Belgium in 2023 with 200 directly accessible destinations worldwide, offered by 70 airlines. brusselsairport.be

Media

Link: https://youtu.be/CpnW1kwkkrE 

Credits 

Client: Brussels Airport ​
Contacts: Marielle Rogie, Catherine Hijazin, Annelies Degens ​
Agency: iO ​
Account Director: Isabelle Vertongen ​
Account Manager: Camille Vanavermaete ​
Strategy: Tom Willemkens ​
Executive Creative Director: Sam De Win ​
Creative Director: Jan Schraeyen ​
Creative team: Maxime Andrien, Adnan Chehima, Nicolas Van Gucht ​
Producer: Frederik Zaman ​
Director: Willem Volker ​
DOP: David Doom ​
Art department: Caroline Verbrugghe ​
Sound engineer: Eneas Mentzel ​
Production assistant: Flore Pensaert ​
Gaffer: Pieter-Jan Donckels ​
Key Grip: Lester Otten ​
Offline: Frederik Vandewalle ​
VFX & Online: Wim Symens ​
Grading: Kene Illegems ​
Sound design TVC: La Vita e Media ​
Photography: Wim Knaepen ​
Retouche: Chloé Van Overmeir 

Contact

Share

Latest stories

Website preview
VfPf chooses iO as strategic technology partner
Vervangingsfonds/Participatiefonds (VfPf) has selected iO as their strategic technology partner for the next eight years.
press.iodigital.com
Website preview
Content at Scale takes center stage at 13th Content Marketing & Web Editing Congress
On Thursday 20 November 2025, iO will host the 13th Content Marketing & Web Editorial Congress at Jaarbeurs Utrecht.
press.iodigital.com
Website preview
TotalEnergies Power & Gas chooses iO as digital marketing partner
Major energy player in Belgian market counts on iO for sustainable digital growth.
press.iodigital.com

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com