Partnerships & new work

iO launches creative campaign on socials for Hyundai Motor Netherlands

The campaign follows Spot, Hyundai's genius robot, in seven social media videos.

Amsterdam, 10 August 2023 — Spot Goes Dutch. Blended agency iO developed a new creative social video campaign for Hyundai Motor Netherlands. The videos follow Spot, Hyundai’s robot dog, as he explored the Netherlands on social media this summer.

Spot Goes Dutch

In a series of seven videos on social media, the robot dog travels through the Netherlands to discover local sights and customs. Driving around in a Hyundai of course. iO took care of strategy, concept, video production and distribution for the campaign. The videos will appear on Facebook and Instagram in the coming weeks.

Hyundai and iO, a collaboration with a history

Hyundai and iO have been working together since 2015, initially starting with conversation management. Over the years, we have expanded our input to include more specialist expertise. iO has also been taking care of the brand's national campaigns since 2018.

“Working with iO has always been a pleasure. This creative campaign, starring Spot, shows that Hyundai is doing more than just making cars; we are strongly committed to robotics to make driverless transport and assistance in the future happen”, says Jelle Holdinga of Hyundai Motor Netherlands.

Ontdek de Spot Goes Dutch-video's op de sociale media van Hyundai Motor Nederland:

About iO

iO is a blended agency. We help our clients, from Hyundai, Brussels Airport and Efteling to Eneco to shape and improve brand experiences. With a smart combination of the right expertise – in strategy, creation, technology, marketing and data – we make digital progress happen. ​

About Hyundai

The Korean Hyundai Motor Company (founded in 1967) is one of the most successful car companies today and is present in more than 200 countries. With 'Progress for Humanity' as a brand vision and investments in robotics and EVs, Hyundai is transforming into a ‘Smart Mobility Solution Provider’.

Media

Contact

 

 

Share

Latest stories

Website preview
iO wins AI Pioneer Agency of the year Award and goes all-in on AI as a growth driver for clients
AI is firmly embedding itself in the marketing world. Not as hype, but as a strategic instrument that makes the difference between organisations that experiment and organisations that deliver results. iO positions itself as an AI-native agency and aims to close that gap for its clients — with concrete solutions, not slides. From AI experiment to AI result: closing the gap is the challenge of today.
press.iodigital.com
Website preview
iO becomes Gold Partner of Shopware to accelerate digital commerce growth across the Benelux
iO, one of Europe’s leading digital agencies, announces its Gold Partnership with Shopware, the leading open-source e-commerce platform for B2B and B2C businesses. The upgraded partnership marks a new chapter in a shared ambition: helping organisations grow their online business faster and smarter in a rapidly shifting commerce landscape.
press.iodigital.com
Website preview
iO welcomes Jerry Hamal as Country Director for Belgium
iO, the leading digital agency, welcomes Jerry Hamal as the new Country Director for Belgium. He's trading his MD role at Randstad Digital Belgium for an exciting new challenge at iO. With his extensive experience at the intersection of marketing, communications, digital and technology, he strengthens the organisation at a time when iO is fully committed to further growth in talent, customer experience and AI.
press.iodigital.com

About iO

iO is one of Europe's leading digital agencies and home of ambitious people, organisations and brands.

Since 2005, we deliver marketing that performs, content that connects, and platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations.

With more than 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, we help brands such as Audi, Brussels Airport, Efteling, Lidl, Philips, and AkzoNobel to transform their digital experiences.

Contact

press@iodigital.com

www.iodigital.com