iO launches creative campaign on socials for Hyundai Motor Netherlands

The campaign follows Spot, Hyundai's genius robot, in seven social media videos.

Amsterdam, 10 August 2023 — Spot Goes Dutch. Blended agency iO developed a new creative social video campaign for Hyundai Motor Netherlands. The videos follow Spot, Hyundai’s robot dog, as he explored the Netherlands on social media this summer.

Spot Goes Dutch

In a series of seven videos on social media, the robot dog travels through the Netherlands to discover local sights and customs. Driving around in a Hyundai of course. iO took care of strategy, concept, video production and distribution for the campaign. The videos will appear on Facebook and Instagram in the coming weeks.

Hyundai and iO, a collaboration with a history

Hyundai and iO have been working together since 2015, initially starting with conversation management. Over the years, we have expanded our input to include more specialist expertise. iO has also been taking care of the brand's national campaigns since 2018.

“Working with iO has always been a pleasure. This creative campaign, starring Spot, shows that Hyundai is doing more than just making cars; we are strongly committed to robotics to make driverless transport and assistance in the future happen”, says Jelle Holdinga of Hyundai Motor Netherlands.

Ontdek de Spot Goes Dutch-video's op de sociale media van Hyundai Motor Nederland:

About iO

iO is a blended agency. We help our clients, from Hyundai, Brussels Airport and Efteling to Eneco to shape and improve brand experiences. With a smart combination of the right expertise – in strategy, creation, technology, marketing and data – we make digital progress happen. ​

About Hyundai

The Korean Hyundai Motor Company (founded in 1967) is one of the most successful car companies today and is present in more than 200 countries. With 'Progress for Humanity' as a brand vision and investments in robotics and EVs, Hyundai is transforming into a ‘Smart Mobility Solution Provider’.



Roel Van Aelst

Roel Van Aelst

Marketing & Communication Director, iO



About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.