iO helps companies tap into their innovation potential

Interactive webinar sets transformation in motion.  

How can you respond to tomorrow's customer expectations with targeted innovations? And how do you get everyone aligned to implement those innovations effectively? As a blended agency, iO guides organisations in the right direction. The Corporate Alt Delete webinar on 16 May will ignite their pioneer and innovation spirit. 

The increasing pressure to innovate and stay ahead of the competition makes companies reflect: are we fully leveraging our innovation potential? And what exactly does that potential entail? Blended agency iO takes a leading role in innovation and helps companies uncover that immense potential. ​ ​ 

Workshops for greater innovation power 

Customers like KLM, Louwman Group, and KPN have already gained valuable insights through an innovation workshop by iO. "The workshop we attended with KPN proved to be extremely valuable", says Ellen Aartsen, VP Business development & accelerate data services at KPN. "It gave us a fresh pair of eyes to examine how we can provide maximum value to our customers and what new services are involved. It feels very refreshing to rewrite your founding story for the customers of tomorrow." 

One of the tools to gain those insights is the Corporate Alt Delete innovation method. Uilke Duinstra, Director of Strategy at iO, uses it to examine companies' original founding stories critically. This enables them to engage in innovation thoroughly and systematically. 

"Not everything needs a complete overhaul," explains Duinstra. The most important thing is to look at the vision, mission, and ambitions that your company once committed to from another angle. Put that story up against the future, and you will see your organisation's innovation power grow." 

Method becomes webinar

Corporate Alt Delete is primarily a way to engage in innovation. It gives companies a structured framework to organise ideas and insights and set a transformation in motion. 

"Anyone can use it on their own", says Duinstra. "I have been applying this method during strategic client projects for years. When the managing director of our iO Campus encouraged me to do more with it, I wrote everything down in a book. Now we are turning it into an interactive webinar everyone can join." 

The next Corporate Alt Delete webinar will take place on 16 May 2024. Want to know more about the method? Visit our event page or sign up for the webinar right away. 


About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com


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iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

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