Etex extends strategic partnership with iO to build a customer-focused and future-ready digital ecosystem
Partnering to transform Etex’s digital landscape and elevate the customer experience.
Building on a successful three-year collaboration, Etex is now extending its partnership with iO. The agency will help Etex to further elevate their customer experience by transforming their multi-site platform into a scalable, futureproof multi-brand ecosystem.
Etex is a global leader in lightweight constructions, improving quality of living with their 20+ brands worldwide. Etex is now extending their strategic alliance with iO to build a scalable and customer-centric digital platform and further drive digital transformation.
Olivier Guilmain, Head of Digital, AI & customer-facing solutions at Etex:
“We chose iO to also be our digital partner because they understand the full scope of our digital ambitions and vision. With their perfect blend of strategy, technical expertise and in-depth marketing knowledge, they will help us transform our digital ecosystem, enhancing our customer experience, and ensuring our business goals are met.”
The transformative journey will start with improving personalised experiences, driven by data, across all touchpoints, including the corporate website, brand sites and the client zone. This will globally empower the group and its 20+ brands to manage and expand their digital presence efficiently, strengthening client trust through exceptional digital experiences.
Maarten De Schepper, Commercial Director Belgium at iO:
“We are excited to continue our partnership with an iconic brand like Etex and co-drive their digital transformation journey. By combining cutting-edge technology, leveraging the power of AI, and with solid marketing strategies, we aim to build innovative and high-impact experiences.”
By harnessing emerging technologies, iO aims to empower Etex’s multiple brands to adapt to future developments and achieve their business goals — with AI as a key driver of innovation.
Olivier Guilmain, Head of Digital, AI & customer-facing solutions at Etex:
“In iO we have found a strong partner to help us realise our digital ambitions. They challenge us every day to put the customer at the centre and ensure our digital ecosystem will seamlessly serve both our clients, our brands and our business operations. Together, we’re not just thinking about the digital future, we're building it today.”
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Etex
Etex is a global building material manufacturer and pioneer in lightweight construction. Etex wants to inspire people around the world to build living spaces that are ever more safe, sustainable, smart and beautiful.
Founded in 1905, headquartered in Zaventem, Belgium, Etex is a family-owned company with more than 13,500 employees globally. It operates more than 160 sites in 45 countries and recorded a revenue of EUR 3.777 billion and a REBITDA of EUR 695 million in 2024. Etex fosters a collaborative and caring culture, a pioneering spirit and a passion to always do better for its customers.
Etex has seven R&D centres supporting four global divisions:
- Building Performance: leader in plasterboards and fibre cement boards, and the global reference in fire protection solutions for the residential and commercial segments.
- Exteriors: provider of innovative, durable, high performance and beautiful fibre cement exterior materials for architectural, residential and agricultural projects.
- Industry: front runner of engineering expertise to drive the future of high-performance temperature insulation and fire protection in the industrial, aerospace and energy sectors.
- Insulation: leading European insulation provider of glass mineral wool and extruded polystyrene (XPS) to insulate residential and non-residential buildings.
Etex’s global portfolio includes leading commercial brands such as Cedral, Durlock, EQUITONE, Eternit, Euronit, Gyplac, Gypsum, Innova, Kalsi, Pladur, Promat, Remagin, Siniat, Skamol, Superboard, Superglass and URSA. etexgroup.com
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