Content at Scale takes center stage at 13th Content Marketing & Web Editing Congress
The Annual Congress focuses on balancing technology, process and people
On Thursday, 20 November 2025, iO will host the 13th Content Marketing & Web Editorial Congress at Jaarbeurs Utrecht. The congress addresses the core challenge of modern content marketing: how can organisations scale their content production without losing human authenticity?
Automation versus authenticity
Consumers don't expect more content; they expect better-tailored, personal, and impactful content. Organisations therefore face the challenge of scaling their content production efficiently. AI and automation can help, provided the golden triangle of people, process, and technology remains balanced. The congress demonstrates how a well-balanced approach helps organisations take the next step in their content strategy.
Compelling keynotes & workshops
Keynote speakers Alexander Klöpping, Michaël Van Damme and Marelle van Beerschoten will explore the societal impact of AI, the psychology behind personalised content at scale, and how organisations can truly embrace AI rather than merely experiment with it.
Additionally, there will be breakout sessions and workshops where leading experts will share the latest trends and technological developments, explore AI's impact on the content world, and provide practical tips that participants can use immediately.
Knowledge platform for content professionals
The annual congress will attract over 500 content professionals from various industries. It is the premier meeting place for marketers, communications and content professionals who want to make their content more personal, smarter and future-proof.
Practical information:
- Thursday 20 November 2025, 9:00 - 18:00
- Venue: Jaarbeurs Utrecht
- Registration: congreswebredactie.nl
About iO
iO is one of Europe's top leading digital agencies. Founded in 2005. Home of ambitious people, organisations and brands.
The agency delivers marketing that performs, content that connects, and digital platforms that scale - all seamlessly integrated across data, media, AI, infrastructure and digital operations. With over 2,000 experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria, iO serves clients both locally and internationally.
iO partners with brands including Audi, Brussels Airport, Efteling, Eneco, Fiberklaar, and Husqvarna to transform their digital experiences. iodigital.com
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