Brussels agency Be Connect joins Intracto Group

With the acquisition of the creative performance agency Be Connect, Intracto Group is expanding its French language expertise in the field of digital strategy, content marketing and performance.

This is an excellent opportunity to have an even greater impact in Brussels. Be Connect's client portfolio includes companies such as Nestlé, Beobank, Etam, Undiz, Brico, D'Ieteren, VOO and Brussels Airport.Focus on creative performance

The Be Connect team in Brussels consists of 20 experts in strategy, content (social, mobile video) and performance (social advertising, SEA and digital display). They focus strongly on creating bold stories and meaningful impact through leads and conversions.

Be Connect builds creative performance marketing on three pillars. Via Brain (strategy, coaching and in-house consultancy), Build (content, community management and activations) and Boost (advertisements and ROI optimization) they support companies that want to reinforce their stories. Attractively connecting brands with the right target groups is becoming increasingly important and that is precisely the power of the Brussels agency.

New possibilities on a much broader scale

Sabrina Bulteau and Olivier de Decker, co-founders of Be Connect: "Intracto is clearly the group with ambition in the current landscape. As we aim to further grow and apply our expertise even more widely, we are very proud to be part of the Intracto Group. From the start, we realised that there were a lot of opportunities for both companies to benefit from each other's strengths. And of course: that our clients can benefit from an even broader area of expertise and a larger team of experts.

Being a part of the Intracto Group will enable us to offer even better advice and deliver the best possible results."

Extra expertise thanks to the bilingual Brussels team

Pieter Janssens, CEO of Intracto Group: "We are keen on showing Brussels that we, as a group, can offer answers to the issues that companies have today. And this in both national languages. The Be Connect team shares our ambition and drive and fits perfectly within the group."

Both Sabrina and Olivier will join the team of shareholders at group level. 

Share

Latest stories

Website preview
ODIV joins iO, strengthening AI-native performance marketing expertise
Utrecht, October 2026 — ODIV, a leading Utrecht-based online marketing agency specializing in performance marketing, is joining iO and becoming part of Campus Utrecht. This move strengthens iO’s position as an AI-native partner in Design, Marketing & Technology and further expands its performance marketing expertise.
press.iodigital.com
Website preview
Six iO experts nominated for AI100 2027
Six iO experts have been shortlisted for the AI100 2027, making iO one of the most strongly represented organisations on the list. The nominations underscore iO's growing role as an AI-native partner helping organisations successfully deploy AI. The AI100 2027 is determined by research from MediaTest, which also forms the basis for Marketing Report's M100 lists in the Netherlands.
press.iodigital.com
Website preview
iO shortlisted for AI & Digital Transformation Company of the Year at the Allstars Awards 2026
iO continues its journey at the Allstars Awards and has now also been shortlisted in the AI & Digital Transformation Company of the Year 2026 category. The awards ceremony will take place on 15 October.
press.iodigital.com

About iO

iO is an AI-native partner in marketing and technology, with 2,000+ experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria. We help over 1,500 organisations across Europe build digital experiences that drive growth. We bring together specialists across marketing, technology and creativity, working as one team across disciplines to deliver experiences that truly matter. Our campuses are places where expertise meets ambition and where people grow together. iO Bonzai is our unified AI platform for integrations, governance and AI orchestration across the digital landscape. ISO 27001 certified. EU AI Act aligned. Founded in 2005. 95% client loyalty. AI Pioneer Agency of the Year 2026.

Contact

press@iodigital.com

www.iodigital.com