Brussels agency Be Connect joins Intracto Group

With the acquisition of the creative performance agency Be Connect, Intracto Group is expanding its French language expertise in the field of digital strategy, content marketing and performance.

This is an excellent opportunity to have an even greater impact in Brussels. Be Connect's client portfolio includes companies such as Nestlé, Beobank, Etam, Undiz, Brico, D'Ieteren, VOO and Brussels Airport.Focus on creative performance

The Be Connect team in Brussels consists of 20 experts in strategy, content (social, mobile video) and performance (social advertising, SEA and digital display). They focus strongly on creating bold stories and meaningful impact through leads and conversions.

Be Connect builds creative performance marketing on three pillars. Via Brain (strategy, coaching and in-house consultancy), Build (content, community management and activations) and Boost (advertisements and ROI optimization) they support companies that want to reinforce their stories. Attractively connecting brands with the right target groups is becoming increasingly important and that is precisely the power of the Brussels agency.

New possibilities on a much broader scale

Sabrina Bulteau and Olivier de Decker, co-founders of Be Connect: "Intracto is clearly the group with ambition in the current landscape. As we aim to further grow and apply our expertise even more widely, we are very proud to be part of the Intracto Group. From the start, we realised that there were a lot of opportunities for both companies to benefit from each other's strengths. And of course: that our clients can benefit from an even broader area of expertise and a larger team of experts.

Being a part of the Intracto Group will enable us to offer even better advice and deliver the best possible results."

Extra expertise thanks to the bilingual Brussels team

Pieter Janssens, CEO of Intracto Group: "We are keen on showing Brussels that we, as a group, can offer answers to the issues that companies have today. And this in both national languages. The Be Connect team shares our ambition and drive and fits perfectly within the group."

Both Sabrina and Olivier will join the team of shareholders at group level. 

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.