Beaulieu International Group (B.I.G.) kicks off digital transformation with iO
With this strategic partnership, B.I.G. aims to enhance and personalise their digital customer experience.
On December 4th, Beaulieu International Group (B.I.G.) launched the Beaulieu Unified Customer Experience (BUCX) project. This game-changing initiative is a collaboration with the blended agency iO in the role of strategic digital partner, and Optimizely, as software provider, is set to boost the digital presence of all its divisions and offer an unrivalled content experience to their online visitors.
The Beaulieu Unified Customer Experience, or BUCX, is a huge step forward in the digital transformation journey of the Beaulieu International Group. This new digital experience platform will enhance the user experience for their site visitors, customers and colleagues.
It will help online visitors find the answers and solutions they need and enable marketing teams throughout Beaulieu International Group to manage content and campaigns easily. This will contribute to the growth of their division and the Beaulieu brand.
“This long-term project is all about creating a customer-centric and accessible ecosystem, making interactions more personalised, and ensuring a seamless brand experience across all divisions," says Matthias Blomme, Group Marketing Manager B.I.G.
B.I.G. and their strategic partner, iO, selected Optimizely’s software to build the new content system.
Matthias Blomme, Group Marketing Manager, B.I.G.
“With iO as our strategic partner and developer to design and develop a strategically robust digital experience and Optimizely as our software partner, we’re committed to delivering a top-notch customer experience that will support B.I.G.’s future-proof and agile growth."
This project strengthens the collaboration and common goals within the Beaulieu International Group. It will allow all divisions to efficiently manage and expand their digital presence, building client trust with an exceptional digital customer experience.
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Beaulieu International Group
Headquartered in Belgium, B.I.G. employs over 4.700 people worldwide in 19 countries throughout Eurasia, America and Oceania and serves customers in 150 countries. In 2023, B.I.G. reported sales of €2 billion. B.I.G. works purposefully to build a sustainable future. B.I.G.’s sense of entrepreneurship and ambition enables them to continue to grow together with their employees, customers, suppliers, shareholders and the society in which B.I.G. operates. bintg.com
Contact: Beaulieu International Group
- Sara Geris – Corporate Communications Director
sara.geris@bintg.com, +32 496 70 58 79 - Matthias Blomme – Group Marketing Manager
matthias.blomme@bintg.com, +32 497 53 43 30
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