iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria.

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is...

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences.

iO - Press room

Love. Hope. Humanity. With those three words, blended agency iO and Amnesty International Vlaanderen perfectly describe the most powerful weapons to liberate human rights activists. It’s the message of a new TV advert with, among others, images of victims reuniting with their families after years of unlawful incarceration.

With ‘the power of the people’, Amnesty International Vlaanderen and iO decided on a positive message – one of hope. No harrowing scenes but hopeful moments of intense happiness, such as people finally embracing their loved ones after years of imprisonment.  

You’ll recognise Belgian aid provider Olivier Vandecasteele after 15 years in an Iranian prison cell. You will also see workers of SOS MEDITERRANÉE, an NGO fighting for the rescue of boat refugees, and the homecoming of Salvadorian Teodora del Carmen Vásquez. She was convicted to 30 years in prison for “murder” after having a stillborn. 

In these reunions, the power of the people takes centre stage. The incessant campaigning by, among others, Amnesty International Vlaanderen made these moments possible. For the montage of this advert, blended agency iO worked with the experienced war correspondent and filmmaker Daniel Demoustier.   

Every year, VRT donates airtime on the radio or TV to an NGO with a powerful story. With the Power of the People, Amnesty International Vlaanderen managed to convince the jury. The 30-second advert will be broadcast on prime-time television (on VRT 1) for a week, starting April 29

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. 

Campaign: Amnesty (knuffel)

Sam De Win

English (Global)

TV advert showcases heartwarming family reunions 

Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’  

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien.iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als...

iO is een blended agency. Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘experience is everything’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la création. "Experience is everything" est notre credo : nous aidons nos clients à offrir à leur public cible une expérience de marque riche et pertinente. Nous avons ainsi déjà pu aider de grandes marques comme Audi, Brussels Airport, Efteling, Eneco, Fiberklaar et Worldline à se développer.Fondée en 2005, iO opère localement et internationalement pour le compte d'entreprises, d'organisations et de gouvernements depuis ses différents campus en Belgique, aux Pays-Bas, en Suède, au Danemark et en Bulgarie.

iO est une blended agency. Nous réunissons des talents dans les domaines du marketing, de la technologie, du contenu, de la stratégie et de la...

Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’

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Sam De Win

Executive Creative Director, iO

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