{ "title": "iO shortlisted for AI & Digital Transformation Company of the Year at the Allstars Awards 2026", "modified_at": "2026-09-21 08:22:31", "published_at": "2026-09-21 08:47:00", "url": "https://press.iodigital.com/io-shortlisted-for-ai-digital-transformation-company-of-the-year-at-the-allstars-awards-2026", "short_url": "http://prez.ly/DoPd", "culture": "en", "language": "EN", "subtitle": "iO continues its journey at the Allstars Awards and has now also been shortlisted in the AI & Digital Transformation Company of the Year 2026 category. The awards ceremony will take place on 15 October.", "slug": "io-shortlisted-for-ai-digital-transformation-company-of-the-year-at-the-allstars-awards-2026", "body": "

From AI ambition to tangible impact

The nomination further confirms iO’s position as an AI-native partner in marketing and technology — one that not only talks about the possibilities of artificial intelligence, but puts them into practice, together with and for its clients.

The pressure to create value with AI is everywhere. Yet the gap between organisations exploring AI and those actually delivering with it is growing. iO aims to bridge that gap, arguing that this is not a technology challenge, but an execution challenge.

“The problem isn’t the technology itself, but how organisations get started with it. Today, many companies seem to be primarily ‘doing’ AI, without first asking themselves why they are doing it. As a result, AI risks becoming a status symbol for many organisations: something they need to be able to say they are working on, without it yet creating demonstrable value,” says Pieter Janssens, CEO of iO.

iO supports organisations throughout the entire journey, from strategy and initial exploration to concrete implementation and operational automation. The focus is on measurable results, building internal expertise, and maintaining control over technology and investment.

The Oscars of technology

The GP Bullhound Allstars Awards shine a spotlight on companies that are redefining what is possible within the European technology landscape. The awards are regarded within the sector as the ‘Oscars of technology’, recognising a new generation of category-defining technology leaders.

Media assets

Media contact

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\n Roel Van Aelst\n Strategic Partnership Director, Media & PR, iO\n \n
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