{
    "title": "iO op shortlist voor AI & Digital Transformation Company of the Year bij de Allstars Awards 2026",
    "modified_at": "2026-09-21 08:07:07",
    "published_at": "2026-09-21 08:46:00",
    "url": "https://press.iodigital.com/io-op-shortlist-voor-ai-digital-transformation-company-of-the-year-bij-de-allstars-awards-2026",
    "short_url": "http://prez.ly/7oPd",
    "culture": "nl",
    "language": "NL",
    "subtitle": "iO zet haar parcours binnen de Allstars awards verder en is nu ook shortlisted in de categorie AI & Digital Transformation Company of the Year 2026. De uitreiking vindt plaats op 15 oktober.",
    "slug": "io-op-shortlist-voor-ai-digital-transformation-company-of-the-year-bij-de-allstars-awards-2026",
    "body": "<h4 id=\"van-ai-ambitie-naar-aantoonbare-impact\" >Van AI-ambitie naar aantoonbare impact</h4><p>De nominatie bevestigt de positie van iO als AI-native partner in marketing &amp; technologie die niet alleen meepraat over de mogelijkheden van artifici&euml;le intelligentie, maar ze ook in de praktijk brengt voor en met haar klanten.</p><p>De druk om waarde te cre&euml;ren met AI is alomtegenwoordig. Toch groeit de kloof tussen organisaties die AI verkennen en organisaties die er daadwerkelijk mee leveren. iO wil daar het verschil maken en stelt dat dit geen technologisch vraagstuk is, maar een executievraagstuk.</p><blockquote><em>&quot;Het probleem zit niet in de technologie zelf, maar in de manier waarop organisaties ermee beginnen. Veel bedrijven lijken vandaag vooral &#039;bezig&#039; te zijn met AI, zonder zich eerst af te vragen waarom ze dat doen. Daardoor dreigt AI voor veel organisaties een statussymbool te worden: iets waarvan ze moeten kunnen zeggen dat ze ermee bezig zijn, zonder dat het al aantoonbare waarde cre&euml;ert,&quot;</em> aldus Pieter Janssens, CEO van iO.</blockquote><p>iO begeleidt organisaties door het volledige traject van strategie en eerste verkenning tot concrete implementatie en operationele automatisering. De focus ligt op meetbare resultaten, interne kennisopbouw en controle over technologie en investering.</p><h4 id=\"de-oscars-van-de-technologie\" >De Oscars van de technologie</h4><p>De GP Bullhound Allstars Awards zetten bedrijven in de kijker die herdefini&euml;ren wat mogelijk is binnen het Europese technologielandschap. De awards worden in de sector beschouwd als de &#039;Oscars van de technologie&#039; en bekronen een nieuwe generatie categorie-bepalende technologieleiders.</p><h4 id=\"media-assets\" >Media assets</h4><div\n    id='gallery-6a3b7d3a-cc1f-4cc1-81b7-be1810d934f6'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"media-contact\" >Media contact</h4><p style=\"text-align: left\">Voor interviews of aanvullende informatie neem contact op met:</p><div class=\"release-content-contact\" id=\"contact-2f868a8e-0b02-4797-ba72-79c149eacab9\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/5d9f4ad5-045f-4002-aae7-ab48f5028c3c/-/crop/598x598/0,36/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Roel Van Aelst\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Roel Van Aelst</strong>\n        <em class=\"release-content-contact__description\">Strategic Partnership Director, Media &amp; PR, iO</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:roel.vanaelst@iodigital.com\"  class=\"release-content-contact__details-list-item-link\" title=\"roel.vanaelst@iodigital.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>roel.vanaelst@iodigital.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32497401437\"  class=\"release-content-contact__details-list-item-link\" title=\"+32497401437\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32497401437</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://iodigital.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"iodigital.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>iodigital.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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