{ "title": "Due to popular demand: iO brings AI for Business to Brussels on 15 September", "modified_at": "2026-06-29 10:10:03", "published_at": "2026-06-29 10:11:00", "url": "https://press.iodigital.com/due-to-popular-demand-io-brings-ai-for-business-to-brussels-on-15-september", "short_url": "http://prez.ly/DRJd", "culture": "en", "language": "EN", "subtitle": "Following three sold-out editions in Antwerp, Herentals and Ghent, iO is bringing an additional edition of CTRL+SHIFT Live \u2014 AI for Business to Brussels on 15 September. The hands-on event, designed for business leaders looking to move from AI experimentation to lasting business impact, has been added in response to strong market demand.", "slug": "due-to-popular-demand-io-brings-ai-for-business-to-brussels-on-15-september", "body": "

The three June editions each attracted a full house of business leaders, marketing directors and technology executives looking for practical answers to today's most pressing AI question: how do you implement AI in a sustainable way that delivers real value for your organisation?

"Almost every company is working with AI today. But what does it actually deliver? Those who start with the question 'What can we do with AI?' instead of 'What business problem are we trying to solve?' often end up buying tools that never get implemented and launching pilot projects that never scale. That's exactly where we want to make a difference on 15 September in Brussels."— Pieter Janssens, Founder & CEO, iO

During the event, iO will explore five concrete strategic shifts that help organisations overcome the key barriers to AI-driven value creation. Rather than abstract vision statements, attendees will leave with practical insights and actionable guidance for moving from experimentation to implementation.

Registration for AI for Business is now open at https://aiforbusiness.iodigital.com.

Media assets

Media contact

For interview requests or additional information, please contact:

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\"Roel
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\n Roel Van Aelst\n Strategic Partnership Director, Media & PR, iO\n \n
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